Copywriting

A collection of ad proposals

Nintendo Switch

A trio of ads designed with the purpose of showing off the many ways players can interact with Nintendo’s incredibly popular switch system. Emphasis is also on presenting a more mainstream ad campaign owing to the large number of first-time players who may not be aware of the system’s flexibility.
Layout and graphic design: Rebecca Caddell

Starbucks


Covid-19 has forced companies to rethink the ways they conduct business as normal, resulting in an unprecedented shift to remote work. Zoom meetings are becoming the norm for the ways we engage with education and the workplace. With people considering different ways to get their caffeine fix, the purpose of these ads is to remind those who are spending all day in front of a screen of the ease and convenience of going to their local Starbucks, as well as the options available to them.